By Marcus on 11. Januar 2011 — 1 min read

The folks who are trying to sell gamification services are trapped between a rock and a hard place. The product they are selling is naturally hard to sell. And it’ll be another five to ten years before most of the senior executives at any given company are people who grew up with and “get” games, which complicates things further … the biggest challenge of all: getting your average executive to understand the importance of prototyping and iteration.

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