In diesem Zusammenhang ist ein Posting auf dem Brightcove Blog ganz interessant. Hier propagiert werden so genannte Hybrid Apps: Cross-platform HTML5 wrapped in a native container. They were not built from scratch in platform-specific languages like Objective-C or Java. Pure HTML5 web apps cannot appear in app markets like the iTunes App Store or Google Android Market, but these apps can because they have that native wrapper. This wrapper also gives these apps access to native capabilities like the camera, microphone, contact list, or notification system that are off limits to the browser.